Mukbang is an online eating experience created by the
presenter, in which they consume a wide variety of foods in huge quantities in
front of an audience. It began in South Korea and has since spread throughout
the world.
Mukbang is a new trend that uses crisp sound, eating sound,
swallowing sound, and chewing sound to attract individuals and trigger ASMR
(autonomous sensory meridian response). Many young people have recently tried
this trend by eating Indian food, including handmade and ready-to-eat food, as
well as street food, thanks to an online platform (YouTube), Twitch and Afreeca
TV. It has grown in popularity since there are many different types of food
tasting videos available on the internet, but it is one of the newer concepts
where people may enjoy their meal while listening to the host's eating voice.
Mukbang also has a variant called cook bang, which means
"cooking and eating." For Mukbang, new content has been generated and
new films have been posted with a new concept in which they display the entire
production of the meal and then devour the entire cooked food in the same
video. All of Mukbang's well-known content creators are from South Korea, which
is well-liked by their audience. These creators are extremely popular on
YouTube, with millions of followers from all over the world.
It also has a downside in that the host consumes a large
quantity of food at one time and consumes that amount of food on a regular
basis. It may have a negative impact on their physical functions, and they
should not consume food in quantities that are clearly greater than their
capacity or daily consumption over the long term.
Pic courtesy- Insider.com
